Vetements and the Venice Film Festival received $1.3 million in media exposure thanks to Georgina Rodriguez’s Instagram post

According to Launchmetrics, one of Georgina Rodriguez’s Instagram pictures brought Vetements and the Venice Film Festival $1.3 million in media coverage.

The model and influencer revealed last week how she channeled Julia Roberts’ role from “Pretty Woman” for the “Enea” premiere. Vetements’s draped off-the-shoulder gown with a floor-length train was worn by Rodriguez, who accessorized it with black platform boots and white opera gloves. She also wore Pasquale Bruni statement chokers made of white gold and rubies. The Instagram post by Rodriguez received over 2 million likes.

At the Cannes Film Festival earlier this year, Rodriguez brought in $1.2 million for L’Oréal. She gave appreciation to the budget-friendly cosmetics company for her “perfect makeup look” for the premiere of “Last Summer” in an Instagram photo that received more than 3 million likes.

One of L’Oréal’s newest brand ambassadors is Rodriguez. In March, she was named the spokesperson for their Telescopic Lift mascara.

The Instagram following of Cristiano Ronaldo’s girlfriend, a Portuguese soccer player, has surpassed 50 million. The app’s most popular founder, Ronaldo, has more than 585 million followers.

A data and technology company called Launchmetrics creates intelligence with the aim of assisting fashion, beauty, and lifestyle brands in expanding their businesses. Media impact value, one of the main algorithms used by Launchmetrics, gauges the influence of media appearances and mentions. It enables businesses to calculate the ROI of their relationships with influencers and celebrities.

The Venetian Lagoon barrier island of Lido, where the 80th annual Venice International Film Festival took place, saw its conclusion on Saturday. The festival, which is run by Alberto Barbera and is organized by La Biennale di Venezia, has received official recognition from the International Federation of Film Producers Association. “Priscilla” by Sofia Coppola and “Maestro” by Bradley Cooper are two of the movies chosen to have their world premieres at Venice this year.

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